Sunday, July 31, 2011

Diamonds, Dogs, and Diamond Dogs

I was reading Jezebel.com today and came across this new Tiffany advertising...campaign doesn't quite capture it.... .  This new site even has an app for people in love, which made me puke a little.

Would an app for people in love have anything that might actually be useful to developing depth in a relationship?  Of course not. Would it at least have something funny?  Nope.  I think it would be cool if they had something like angry birds that was called angry lovers instead.  Instead of sending angry birds in slingshots to knock down a pig's fortress, the angry lover can pull a sling shot and destroy the other's belongings.  The Tiffany app is pretty boring -- it has ring sizes, carat sizes, and a variety of rings, which we all know is the only way to know if someone really loves you.  It seems like a more apt name for the app would be an app for people in love with things, not for people in love.  

The love tips on the website tell you that the more in love you are, the more things you should hide from your loved one.  If he knows you too well then he will probably leave your ass.  "When you love someone who loves you, secrets are not a problem."  Um, what?  Do you mean secrets like, I-like-to-engage-in-deviant-sexual-behavior-when-you-aren't-home kinda secrets?  And "don't ever give gifts in small square boxes"...?!  Obviously we women don't want to be part of any discussion that leads to a lifelong commitment with another person; we just want to be surprised with a ring in a small square box.  The proposal must be kept top secret to remind the woman that she is desperate for a man to take care of her and is being invited into an earthly kind of heaven that she longs for and has no control over.  If she is brought into the conversation before the surprise proposal, she might actually have an opinion on the nature of the relationship, and that would be baaaaaaad.

And what's with the whole diamonds thing anyway?  I definitely think diamonds are pretty.  But I don't have a particular hankering to have one.  If I did want one so badly, I would probably take Beyonce's guidance (and about the only guidance I would take from her) and buy it for myself.  So, I've never personally connected with the trope that diamonds are a girls best friend.   It's been a hard notion for me to digest in part because by comparison, man's best friend is a dog.  It makes no sense to me.  What kind of comparison are dogs and diamonds?  The only thing that it brings up for me is David Bowie.  




1 comment:

  1. Long but interesting article about the value of diamonds. Basically, the big sellers know they are worthless rocks, but have been wildly successful in pumping more and more into the market for over a century, thanks to manipulating our emotions and desire to be loved.

    http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/4575/

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