Yogurt Power

The Yoplait commercial that was pulled off the air this week reminded me of this hilarious video on yogurt, "the official food of women," that a friend introduced me to a few months ago.

I love how the VP of General Mills really claims he had no idea and that it "didn't occur to anyone" that this Yoplait ad was troublesome.  Sadly, I see his point since shame is a normalized part of eating for many women.  Of course it didn't occur to anyone that this was offensive because on the scale of other offensive commercials -- like the ones in the video above -- it crosses a line that seems fairly arbitrary.  When Yoplait has been substituting food for yogurt for years in their commercials, why is it all of a sudden problematic to actually consider what might be running through a real woman's head when she decides to replace pie with yogurt?  Funny how when you connect this act with a potentially real thought process, it isn't acceptable...it's only acceptable as long as we pretend that this kind of advertising doesn't mess with women's head.